Jonathan Mizel: Internet Marketing LegendBy www.jonathanmizel.net Jonathan Mizel was one of the key speakers at Armand Morin's Big Seminars - Click play to listen to this session from Orlando.
Jonathan Mizel is most famous for being the editor of The Online Marketing Letter, which claims to be the longest running business publication on the Internet. He first started in the online business world in 1991. In 1993, Mizel formed his own online company, Cyberwave Media. The company helps business owners and entrepreneurs increase their profit margins by implementing new online sales techniques. Cyberwave Media's products include the following titles: Online Marketing Firepower - How to Sell Your Products and Services over the Emerging Information Superhighway, Online Marketing Newsletter to Anatomy of an Internet Marketing Roll-Out and Amazing Pop-Ups. He has worked with clients like Microsoft, Intel, American Express and BMG Music Club, generating millions of dollars in sales over his legendary career. He was the campaign strategist behind MyPoints in 1998 and 1999, and he is the author of dozens of ebooks, marketing courses, seminars and videos. His skills in copywriting and direct response marketing are unrivaled. His writing is charming, persuasive and unique. The returns he obtains from his direct response campaigns make his skills desirable to everyone from the biggest of corporations to newbie entrepreneurs. Mizel is also a specialist in email marketing campaigns, having run credit marketing programs with companies as large as American Express, Intel, Disney and Microsoft. Mizel is also a pioneer in the field of advertising software. He offers "Amazing Pop Up" software that trains you on how to maximize your online profits by using pop-up windows. It even creates the pop-up windows for you. Pop-up windows are invaluable tools when an online business wants to emphasize a special or keep customers from accidentally leaving their page. They have a lot of different applications, and Mizel's software helps business owners maximize their use of pop-ups. Mizel's sales and marketing philosophies set him apart from others in his field. He believes that an effective marketer "sells people what they want, not what they need." In other words, he encourages sales people to create a sense of desire for their products and services before attempting to close a sale. He believes strongly that the selling process should be very emotional for a prospective client. Converting prospects into sales is always a key principal in the business world, and it is especially important for online businesses. Mizel helps train people around the world on how to make a casual browser into a serious customer. He specializes in creating dynamic markets for a myriad of different businesses. Check out one of Jonathan Mizel's presentations below... Click play to listen to this session from San Francisco.
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